Radiant Face Primer - Hydrating & Blurring Imperfections

W7, a Cruelty-Free and Inclusive Cosmetic Brand Founded in London

Established in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality, on-trend color cosmetics at affordable prices. The brand's cruelty-free tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7 products are 100% cruelty-free, with none of the brand's offerings being tested on animals. This commitment to ethical practices is a core part of the W7 ethos.

Best-Selling Products: 1. Mighty Mattes Eyeshadow Palette: A high-quality, highly pigmented eyeshadow palette perfect for creating various eye looks. 2. Banana Dreams Loose Face Powder: A yellow setting powder suitable for all skin tones, helping to blur and smooth the complexion. 3. Peachy Clean Makeup Remover and Cleansing Balm: A peach-scented, emulsifying cleanser that effectively removes impurities and makeup. 4. Lift & Sculpt Cream Contour Palette: A palette featuring 6 professional, long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, as well as easy and effective contour application.

All of these W7 products are easy to use and cruelty-free, making them accessible and appealing to a wide range of customers.

Additional Product Highlights: - Pore Minimizing Primer: This blurring primer glides over the skin, minimizing pores, blemishes, and imperfections, creating an even-looking, smooth surface for makeup. - Makeup Primer with Natural Fruit Extract: The primer contains natural fruit extract to provide pink undertones that easily blend for a light, naturally beautiful complexion, making makeup easy to apply, stay in place, and look great for longer. - Professional Quality: W7 Cosmetics are designed in London by professional makeup artists and are safe for use on sensitive skin, making them ideal for women and teens of all ages who love high-quality cosmetics.

In summary, W7 is a cruelty-free, inclusive cosmetic brand founded in London that offers a wide range of high-quality, on-trend products at affordable prices, catering to the needs and preferences of diverse customers.

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